Who are we?
BETTER LOCAL LIMITED (“we,” “our,” “us”, “Better Local”), a company registered in Scotland (Company Number: SC704709), recognise the need for appropriate protections and management of your personal data.
When we collect and use your personal data in the way set out in this Privacy Notice, we are the controller for the purpose of Data Protection Legislation (defined below) and are responsible for your personal data.
This Privacy Notice sets out the way in which your personal data will be used by us. This Privacy Notice applies whenever we collect your personal data. For the most part this Privacy Notice refers to the activities of Better Local but where your personal data is collected by, shared with and/or used by another organisation, this is explained within the notice.
For the purposes of this Privacy Notice, the terms controller, processor, data subject, personal data, and processing shall have the meaning given to them in the UK GDPR.
Data Protection Legislation means the Data Protection Act 2018 and the UK GDPR.
Personal Data is information that can be used to identify or contact a specific individual, such as a name, address, telephone number, email address, etc., and also online identifiers and location data such as IP addresses and mobile device IDs.
Special Category Data is personal data revealing your racial or ethnic origin; political affiliations and opinions; religious or philosophical beliefs; or trade union membership; and genetic data; biometric data; data related to your health or data concerning your sex life or sexual orientation; and criminal convictions or involvement in criminal proceedings.
UK GDPR means the UK General Data Protection Regulation as defined in section 3(10) (as supplemented by section 205(4)) of the Data Protection Act 2018.
Websites means the whole of any part of the website controlled or operated by Better Local and located at www.local-recovery.com.
If you have any questions regarding this Privacy Notice you can contact us at:
Better Local Limited
79 Renfrew Road
or e-mail us at email@example.com
or call us at 0131 564 0119
If you are unhappy with how we handle your personal data you can contact us using the contact details noted above and / or notify the Information Commissioner’s Office (ICO) (please see: https://ico.org.uk/concerns/ for more information). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.
Third party links
Please note that our websites and other digital platforms may contain links to third party websites/digital platforms which are provided for your convenience and to allow us to fulfil the objectives of a campaign or project.
Better Local is only responsible for the privacy practices of our own websites and digital platforms. We recommend that you refer to the privacy notice of each website/digital platform you visit.
Changes to this Privacy Notice
We keep our Privacy Notice under regular review and the most current version can be found on our website or requested from us on the contact details given above.
This Notice was last updated on 3 February 2022 and supersedes all previous versions.
Collecting Your Personal Data
We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:
Identity Data includes first name, last name or similar identifier (such as date of birth or ID).
Contact Data includes personal or business address (postcode), personal or business e-mail address and personal or business telephone numbers, social media account name, and contact preferences, date of birth, geographic location, photograph or image, and information about relationships including spouses, partners, or other family members. We may also make photo or video recordings of you where you attend our events.
Financial Data includes bank account and payment card details as well as gift aid registration details.
Technical Data includes internet protocol (IP) address, geographic location, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website. Where possible, we use aggregated data or anonymous information which does not identify individual visitors to our website.
Profile Data includes interactions and communications made by you, your interests, preferences, feedback and survey responses.
Usage Data includes information about how you use our website and services and includes information about your service preferences and survey responses (where applicable).
Marketing and Communications Data includes your preferences in receiving marketing from us and your communication preferences.
Health Data includes information about your health, for example any relevant medical conditions, accessibility or mobility concerns that you have and/or dietary requirements.
Employment Data includes information about your employment qualifications, and experience.
And any other data you provide to Better Local Limited.
We may from time to time collect Special Categories of Personal Data about you (this could include details about your race or ethnicity, primarily religious or philosophical beliefs, political opinions and beliefs, health, sex life, sexual orientation, political opinions, trade union membership).
We may collect your personal data in the following ways:
Direct interactions. You may give us your personal data directly by filling in our forms (online and offline), engaging with our social media accounts or by corresponding with us or by speaking with us in person, participate and/or attend one of our events, complete a survey or a questionnaire, request marketing or other communications to be sent to you.
Indirect interactions. We may also receive personal data about you indirectly from our systems, from publicly available sources and databases, and from third parties. For example:
Third parties or publicly available sources. We will receive personal data about you from various third parties and public sources as set out below:
Technical Data from the following parties:
We may occasionally supplement your data with other publicly available information. This may include information such as your parliamentary constituency or the characteristics of your local area to inform campaigning and requests for support, to ensure our communications are relevant. We may store relevant information about you that you voluntarily share with us in our surveys or questionnaires.
We use your personal data on the following legal bases:
If we are processing Special Category Data we may also rely on the following conditions in addition to the legal bases above:
We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate. We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.
Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.
Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.
Where we are relying on contractual obligation and/or legal obligation as a legal basis for collecting and processing your personal data, we will not be able to offer our services to you if you choose not to provide us with this information or not be able to perform the contract we have entered into with you.
We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising. We have established the following personal data control mechanisms.
We may use your contact details and any enquiry information to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which services may be relevant for you (we call this marketing).
You will receive marketing communications from us only if you have requested information from us and, in each case, you have not opted out of receiving that marketing.
You can ask us to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you or by contacting us at any time.
Where you opt out of receiving these marketing messages, this will not apply to personal data provided to us as a result of a volunteer position or contacted us to enquire about our services, donated to our campaigns or other transactions.
Research and profiling
We carry out research and analysis on our supporters, donors and volunteers, to determine the success of campaigns and appeals, better understand behaviour and responses and identify patterns and trends. This helps inform our approach towards campaigning and make Better Local a stronger and more effective organisation. Understanding our supporters, their interests and what they care about also helps us provide a better experience (e.g. through more relevant communications).
In order to better target our communications, we may use data from publicly available third-party sources to assess your political and community interests and whether you may be inclined to get involved in our campaigns. We or our trusted partners also may use profiling and screening techniques to ensure that the communications we send are relevant to you. This allows us to provide an improved experience for our supporters.
When building a profile of our supporters we may analyse geographic, political and demographic information, media coverage, previous charitable contributions, previous research responses, lifestyle, hobbies/interests, information associated with your postcode, estimate of age, as well as your online behaviour to better understand your interests so we can contact you with relevant messages. An example of this would be looking at your location so we can share information about relevant campaigns, projects, events or volunteering opportunities in your area and connect you with like minded people.
We may profile supporters in terms of financial and practical support. For example, we may keep track of the amount, frequency and value of each person’s support with Better Local. This information helps us to ensure communications are relevant and timely.
We may aggregate and anonymise personal data so that it can no longer be linked to any particular person. This information can be used for a variety of purposes, such as recruiting new supporters, or to identify trends or patterns within our existing supporter base. This information helps inform our actions and improve our campaigns, services and materials.
How Do We Keep Your Personal Information Up-To-Date?
Please contact us at the contact details above as soon as possible after there is any change to your personal details, including your contact details.
Do We Share Your Personal Data?
Unless stated otherwise, your personal data will be kept secure within Better Local using appropriate technical controls to protect your details. We will not sell, trade or lease your personal data to others. As an exception to the above, please note that your personal data, including political opinion data, will be made publicly available where this is required by law such as in the case of donors whose donations are above a certain threshold.
The following third parties may have access to your personal data and, in some circumstances, your special category data (if applicable):
Please note this above list is non-exhaustive and there may be other examples where we need to share personal data with other parties in order to provide our services.
How we protect your information
We have in place administrative, technical and physical measures designed to guard against and minimise the risk of loss, misuse or unauthorised processing or disclosure of the personal data that we hold.
As a condition of employment, our employees are legally obliged to respect the confidentiality of your data as are any companies acting as approved data processors for Better Local.
In common with many other website operators, we use standard technology called “cookies” on our websites. Please see our cookies policy explaining the cookies we use on our websites.
Many of our external third parties, processors and sub-processors are based outside the UK so their processing of your personal data will involve a transfer of data outside the UK or EEA. If you live or work outside of the UK or the EEA, we may need to transfer your personal data outside of the UK or the EEA to correspond with you. We also may transfer data outside the UK or the EEA where our service providers host, process, or store data outside the UK or the EEA. Where we do this, we will ensure that the transfer is to a country covered by an adequacy decision of the European Commission or the Secretary of State and/or the ICO or is otherwise made in circumstances where we have put appropriate safeguards in place to protect your data in accordance with the Data Protection Legislation (e.g. using standard contractual clauses, etc.).
We will not hold your personal information for any longer than is necessary for the uses outlined in the Notice, unless we are required to keep your personal data longer to comply with the law and any regulatory requirements.
To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.
For example, we would store your personal data until the relevant project in the area, in relation to which we collected your personal data, is complete but you may sign up to another project and data may be retained for longer, or for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting or reporting requirements.
Details of retention periods for different aspects of your personal data are available in our Retention Policy which is available upon request.
In some circumstances we may anonymise your personal data so that it can no longer be associated with you, in which case we may use such information without further notice to you.
Data Subject Rights
You have certain rights under the Data Protection Legislation which can be exercised by contacting us at:
Better Local Limited
79 Renfrew Road
Phone 0131564 0119
Further details about your rights can be found on the ICO’s website at https://ico.org.uk/.
There are some exemptions to the above rights that are permitted under the Data Protection Legislation. If you have any queries as to what these are then please get in touch.
Please note that if you choose to exercise your rights to have personal data restricted or deleted, then we may not be able to provide you with a full service.
We may need you to provide identification in order to comply with your request to exercise your rights. Once we have received your information request, and your identification, we will respond within the required timescales unless a permitted exemption applies.